Where the Westside Meets the Water Oceanfront Spaces for Events, Activations, and Pop Ups | The Lofts, Venice Beach
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With unobstructed coastal views, modern industrial architecture, and direct boardwalk visibility, the venue provides a refined canvas for immersive activations, product launches, and creative takeovers.
Brands choose this space for its rare combination of high foot traffic, architectural character, and optional privacy making it ideal for curated experiences that demand both visibility and control. Each activation is supported by a tailored approach to layout, design, and guest flow, ensuring seamless execution and security.
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A flexible, design-forward space ideal for curated pop-ups and high-impact product launches. The location offers clear visibility, controlled access, and a polished backdrop that supports custom installations, press moments, and elevated consumer engagement.
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The venue offers an intimate, design-forward setting ideal for curated private chef dinners and culinary showcases. With four fully equipped kitchens, each featuring two ovens, chefs have the operational capacity to design and execute complex, multi-course menus at a true professional standard. The refined modern aesthetic and flexible layout create an elegant backdrop for immersive, high-touch dining experiences.
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TV Production
The venue provides a controlled, design-forward environment ideal for television production, interviews, and on-camera builds. With expansive sightlines, natural light, multiple staging zones, and dedicated prep areas, the property offers the flexibility needed for set design, talent holding, wardrobe, and crew operations. Its modern aesthetic and clean architectural lines create a visually compelling backdrop that elevates both scripted and unscripted work. -
A versatile setting designed to support immersive installations, interactive builds, and experiential concepts. The open layout and clean aesthetic provide a neutral foundation for teams to craft custom environments, guided journeys, and high-engagement touchpoints.
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The property offers a rare opportunity for brands to assume complete creative control across both the loft spaces and ground-floor retail frontage. With a modern industrial aesthetic, flexible floor plans, and a cohesive architectural flow, the venue supports fully integrated takeovers that span product showcases, experiential retail, content creation, hospitality moments, and large-scale installations. Its visibility, structure, and adaptability allow brands to build a unified, elevated environment that delivers a fully immersive brand presence from street level to the upper lofts.
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The venue offers a refined, architectural setting for high-end private events, designed to accommodate everything from intimate gatherings to fully produced celebrations. With a modern, design-forward backdrop and flexible layout, the space supports elevated hospitality and meticulous presentation. Clients have the option to collaborate with our in-house event planners, who specialize in curating seamless, detail-driven experiences tailored to the tone, style, and vision of each occasion.
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Perfect for artists looking to create an unforgettable launch, the venue offers a modern, intimate canvas for album releases and curated listening events. The clean design and transformable space allow for staging, visual elements, and immersive storytelling, while optional support from our event planners ensures a smooth, high-impact rollout.
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The venue provides an elegant, design-forward setting ideal for film premieres, private screenings, and industry viewing events. With expansive white walls perfectly suited for large-format projection, the space allows teams to create a cinematic environment without the constraints of traditional theaters. The modern layout supports flexible seating, staging, and hospitality, while optional coordination with our event planners ensures a seamless, elevated experience from guest arrival to the final frame.
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A versatile setting for corporate meetings, investor sessions, conferences, and professional networking events. The open layout supports custom seating plans, AV setups, stage design, and breakout spaces, with optional planning support available for efficient execution.
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A seamless extension of the event onto the sand. We can create a private, beach club-inspired setup with lounge seating, umbrellas, refreshments, towels, branded touches, and optional wellness or entertainment programming.
From morning movement and recovery to golden-hour cocktails or a full beach day, the experience can be tailored to feel relaxed, elevated, and completely specific to the group.
The Lofts in Venice Beach are composed of four expansive, interconnected spaces designed to support a seamless event flow. Centered around a private courtyard and opening onto a front patio along Ocean Front Walk, the property allows each event to be shaped with intention - from arrivals and check-in to programming, dining, cocktails, activations, and outdoor gathering moments.
Each loft can function independently or as part of a larger full-property experience, offering true flexibility.
Four Private Rooftop Terraces
Perched above Venice, each rooftop offers its own little world. They’re perfect for vendor activations, golden-hour portraits, or an intimate dinner under the sky. Every terrace is equipped with power, proper drainage, and seamless access from inside its unit.
Explore the Space
Request our detailed floor plans and private virtual walkthrough to explore each unit, rooftop, retail space, and event configuration. See how the property flows, visualize your guest experience, and begin planning the space around your event. Better yet, schedule a tour with us by submitting an inquiry below.
Add a Beach Activation
Take the experience beyond the building and onto the sand. With the beach just steps away, the property is ideal for wellness programming, branded installations, team activities, photo moments, and intimate oceanfront gatherings. From sunrise yoga to sunset cocktails, every activation becomes an effortless extension of the event.
Event Planning
Work with our in-house planner, bring your own trusted team, or let us connect you with one of our preferred partners. For something more immersive, unexpected, or unmistakably Petit, our production company can take the lead and bring the wildest ideas to life.
Every event at The Lofts is different, and pricing is adjusted based on the spaces selected, date, guest count, timing, and overall scope. Share a few details about what you’re planning, and our team will create a thoughtful proposal tailored to your event.
Pricing is based per loft.
Pricing, Tailored.
FAQs
“What can you provide?”
Event planning and/or production services
Security & door personnel
In-House valet
On - Site management
Cleaning (post and during)
Staff / vendors
Gated private parking
Secure entrance/exit
Glassware, cookware, plates, linens
Bar set ups
Designer furnishings
Event furnishings / items (fold out tables, table cloths, etc)
Beach set ups
Professional sound system (bluetooth or for CDJs) & Mic
Projector System
Lighting
Noise is not an issue
No hard stop times
& More
“What are your house rules?”
Respect the House
The Lofts are furnished residences, not traditional ballrooms. Please treat the spaces, artwork, furnishings, kitchens, rooftops, and finishes with care. Any damage, excessive cleaning, missing items, or unauthorized alterations may be charged to the client.Stay Awhile
We believe the best evenings should never feel rushed. Event timing is flexible and may be extended with advance approval, subject to staffing, security, and applicable additional fees.We Welcome Music, but Make It Considerate
Music and entertainment are welcome. Sound levels, speaker placement, live performances, and outdoor amplification must be approved by The Lofts and adjusted if required due to property, neighborhood, or legal restrictions. Insure the Occasion
A certificate of insurance and event-specific liability coverage may be required before access is granted. All vendors are responsible for maintaining their own insurance coverage. We can assist you with this.