The Vision - Everchanging Micro Mall

We’re reimagining the Venice Beach Boardwalk as a living, breathing marketplace - one that shifts with the rhythm of the coast and celebrates the kind of creativity that makes this place feel unmistakably alive.

Our intention is to gather vendors who value design, innovation, and genuine connection. Brands with a point of view. Brands that add cultural texture. Brands that make people stop mid-stride because something beautiful, clever, or unexpected is happening in front of them.

We’re curating partners who serve both the locals who carry the soul of Venice and the millions of travelers who come seeking its magic.

Thoughtful offerings that feel authentic to the community yet captivating to the visitor.

To champion those businesses, we offer optional short-term, highly adaptable retail environments. The modular spaces are crafted for rotating pop-ups, brand activations, seasonal showcases, and bespoke walk-up kiosks. Each is designed as a blank canvas with no long-term hurdles, giving every brand the freedom to express itself fully, boldly, and in its own language.

A curated ecosystem. A constant evolution.

A new era for the Boardwalk.